9 examples of Augmented Reality in Small Businesses to Win Customers

Every business need to make constant effort to gain customer loyalty and engagement for a successful operation and revenue generation. That is why to pace with technology is a key to stay in market and be a leader.

Big brands like GUCCI, Lacoste, ZARA have already implemented digital technology like augmented reality in their marketing plans and strategies. Its measurable benefits can be evaluated through customer loyalty and satisfaction. One of the major reasons retail brands are investing in AR technology in business is to help customers in making better decisions and more informed about the product.

 Why should small businesses choose AR?

Indeed, this technology is not confined to big-budget businesses only. It has the potential to offer opportunities to small and medium-sized businesses also. Augmented Reality can be a great interaction tool in sales, training, and marketing. It mixes a real environment with the digital world by overlaying the objects. With devices like smartphones or tablets, many businesses can jump into the AR world & become more competitive and profitable.

What AR serves?

• Attract new customers,
• Highly accessible,
• New customer experience,
• Low installation cost
• Better product display and detailing
• Engage & interact with customers

 How AR enriches Customer Experience?

 AR technology in business allows them to interact 3-dimensional with their customers on their devices. This new digital experience revolutionizes the customer journey to an immersive experience. A well-designed AR app adds value at every level of customer interaction i.e. pre-sales, sales, and after-sales.

Now, let us explore use cases of Augmented Reality for small business that includes:

 

AR in Architect

 

Aecomis is an engineering firm using this technology to help designers and architects to visualize models of huge construction projects to arrive at potential problems. The firm using HoloLens tech to project 3D models at different locations.

 AR in Real Estate

 An under-construction property is not easy to sell. Here, scale models and layout plans are not effective and less understandable. Thanks to AR technology for small business that offers realistic presentations to showcase properties to the prospective customers. 

 Food and Restaurant industry

 Domino’s in Australia serves augmented reality previews of pizza. Its AR tool allows customers to visualize unique combinations of pizza and toppings. It’s a great technology for small business. With the New Pizza Chef App, customers can indulge in visualizing, developing, ordering, and tracking their food.

 AR technology in Business Cards

 Business or visiting cards always have great importance. Many shrewd entities are shifting from visiting cards to AR business cards. These are truly great tools for promoting your business products and services. These AR cards come to life in 3D by using Image Live Tracking Technology. CPC driver training and Fork-Lift truck training business are examples of using AR business cards.

 AR in Cosmetics

 The most realistic augmented reality try-on features continue to revolutionize the cosmetic industry for years to come. These AR applications enable skin assessment, make-up stimulation, photo-realistic hair color, and a lot more. Right from beauty products to beauty enhancement treatments. This AR technology in small business delivers unmatched results & experiences to the customers. For example, MAC cosmetics launched an in-store AR mirror for customers to try-on products.

 AR in payment tool

One of the renowned Singapore banks launched a QR code payment tool through mobile phones to address friction facing by small businesses. This tool enables fund transfer amongst customers and businesses to manage cash flow which is very common nowadays.

 AR in home décor

The company Dulux used AR apps to visualize which color will suit your walls when painted with a different color. This home décor app received great recognition & it is a great option for customers who don’t want to head to stores for trials.

Augmented Reality for small business drives sales through their websites or social media platforms. 10th Dimension Singapore offers budget-friendly ideas for small businesses. It includes innovative AR applications and 3D model development that enhances the business operations in a low budget.